So how am going to do this? That's a great question, and one that is still evolving in my head. I know that I want my business to include a variety of options. Basically, I'm going to be generating a lot of content. There will be general posts containing photos I've taken, and there will be reviews of equipment that I have used. I'm going to learn and write about creating my own presets too. Eventually there will be ads, and an affiliate program (but I want to generate traffic first).
The most important aspect though is that my blog posts are going to be informative. What that means is open for debate. I will be writing about my photo walks, whether they take place on a hike, in my basement, or on the streets. I will be talking about how I process photos, and the plugins that I use. I'm going to explain how I think those plugins work. I am by no means an expert on Lightroom, Photoshop, On1 software, or the Nik Collection by Google, but I use them all. I think explaining the small details of my methods could be valuable for somebody.
I'm going to make mistakes in how I shoot and what I write about. That's okay. I want those mistakes to be visible for anyone to see, because it will make all of us a better photographer and blogger. I'm not worried about mistakes, and I never have been. I'm human trying to improve myself.
There is going to be openness and humility in how this blog operates. If I have an idea, I'm going to share it. That way, any one who reads this blog and keeps reading this blog can help keep me on track with accomplishing that goal. For example, I'm going to spend a lot of weekends next spring and summer up in Rocky Mountain National Park photographing the lakes. I've asked my wife if I can do this already. Luckily she is onboard. By late next year, I want to create and sell an ebook about those experiences. I think it will be fun, and it's something I have wanted to learn how to do for quite awhile.
I do want to make money with my photography. But this will not be my primary means of income as I really like what I do in the Biotech industry. Because of this, I do want to also use my photography and this blog as a means of making the world a better place. I have posted before about birding and my overwhelming desire to be outside. I want to preserve that for my two girls. So any money that I make blogging, I am going to donate 10% of it to the Nature Conservancy. When I make those donations, I'll post about it on the side bar.
There is a lot more to come. Hopefully you like what you see, and will come back often. Make sure you find me on Google+ (please connect with me through the side bar) and Flickr. The Facebook page is coming soon as well.